Opening of the Copenhagen to Seoul route

In September 2025, Scandinavian Airlines (SAS) launched its new route between Copenhagen and Seoul - a significant expansion of the airline's network in Asia. Avola was brought in as the production house to create branded content around the opening.

Our work covered the full content production flow: planning, on-site filming at Copenhagen Airport, and documenting the inaugural journey. The focus was to create travel content that felt genuine and connected to the SAS brand - capturing the experience as it unfolded.

From departure to arrival, we followed the atmosphere that defined the first flight. The goal was to show the new route not just as a link between two cities, but as a connection between people, cultures, and destinations.

The final deliverables included two films and a curated selection of stills, produced for SAS's social media channels. The content strengthened the airline's launch narrative and supported the visibility of the new route.